Case Studies

Increasing vegetable exports to Japan

Increasing vegetable exports to Japan

As part of Horticulture Innovations project VG15074 Export Development of Australian Vegetables to Japan we were asked to work out what the current Japanese consumers thought of Australian vegetables and what strategies could be undertaken.


Tumbarumba Vignerons Association brand philosophy

Tumbarumba Vignerons Association brand philosophy

Tumbarumba Vignerons Association represents the grape growers, wine makers and cellar doors of the Tumbarumba GI region.  This region produces Australia's most premium grapes and wines that are in high demand by Australia's premier labels.

The association understood that it needed unifying sense of direction and vision to protect and grow it's market share, expand the brand's reach and enable the association to provide a story that could resonate with consumers and tourists.


Choice Seedlings - Head Grower

Choice Seedlings - Head Grower

Choice Seedlings are a premium seedling business supplying nursery businesses Australia wide. After continuous growth the company realised they needed another person to manage the business's technical development. How to recruit or find this person was not clear to the company but they had identified the specific skill set the business required.  


Kalfresh - Graduate Program

Kalfresh - Graduate Program

Kalfresh is one of Australia’s most innovative and fastest growing horticultural companies.  Formed in 1992 to enable local growers to leverage their selling power it is now vertically integrated farming company that has grower partners located from Bowen to south east Queensland.  Kalfresh wanted to develop a graduate program to attract the brightest graduates into their business. 


Agribusiness Australia - Rebrand

Agribusiness Australia - Rebrand

Agribusiness Association of Australia wanted to rebrand to coincide with a new constitution and direction of advocacy.  The association started 25 years ago and is the peak body that represents agribusiness in Australia.


Living Turf - Disruptive Technology

Living Turf - Disruptive Technology

Owner Rob Cooper had a vision to change the current practice of reactive spraying of chemicals in the turf industry to one of preventative spraying. This would greatly reduce the amount of chemicals used, be kinder to the environment and save on turf repair costs. To do this, the concept was to bring real time weather and soil data into weed and disease algorithms that could alert ground-keepers when the chance of outbreak was imminent.